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Marketing management by Kotler, Philip. Edition: 11th ed.Material type:  Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Pearson Education 2001Availability: Items available for loan: FMS Library (1) Call number: 658.8 KOT.
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Principles of advertising and IMC by Duncan, Tom. Edition: 2nd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Tata McGraw Hill 2005Availability: Items available for loan: FMS Library (1) Call number: 658.827 DUN.
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Advertising and Integrated Brand Promotion by Allen, Chris | OGuinn, Thomas. Edition: 4th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Mason Thomson South-Western 2005Availability: Items available for loan: FMS Library (1) Call number: 659.1 OGU.
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Advertising management by Jain, Shruti | Jethwaney, Jaishri. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Oxford University Press 2006Availability: Items available for loan: FMS Library (1) Call number: 659.1068 JET.
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Advertising and promotion: an IMC approach by Shimp, Telence A. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Mason Thomson South-Western 2007Availability: Items available for loan: FMS Library (1) Call number: 659.1 SHI.
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Promotion and integrated marketing communication by Semenik, Richard J. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Mason Thomson South-Western 2002Availability: Items available for loan: FMS Library (1) Call number: 658.802 SEM.
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Advertising and sales promotion by Batra, Satish K | Kazmi, S. H. H. Edition: 3rd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Excel Books 2008Availability: Items available for loan: FMS Library (1) Call number: 659.1 KAZ.
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When Ads work: new proof that advertising triggers sales by Jones, John Philip. Edition: 2nd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi PHI learning Private Limited 2007Availability: Items available for loan: FMS Library (1) Call number: 659.1 JON.
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Marketing management by Keller, Kevin Lane | Kotler, Philip. Edition: 15th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Pearson Education 2016Availability: Items available for loan: FMS Library (1) Call number: 658.8 KOT. Not available: Checked out (1).
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