Principles of advertising and IMC

By: Duncan, TomMaterial type: TextTextPublication details: New Delhi Tata McGraw Hill 2005Edition: 2nd edDescription: xxii, 7333p. ill. 29 cmISBN: 70601593Subject(s): Advertising | Brand name products | Communication in marketing | IMC | Marketing | Sales promotionDDC classification: 658.827 DUN
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 General 658.827 DUN (Browse shelf(Opens below)) Available Includes bibliographical references and index M001848

Gratis by Dr. Preeta Vyas

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