Advertising and Integrated Brand Promotion

By: Allen, ChrisContributor(s): OGuinn, ThomasMaterial type: TextTextPublication details: Mason Thomson South-Western 2005Edition: 4th edDescription: 2006pISBN: 8131501582Subject(s): Advertising | Brand Promotion | Media Planning | Sales promotionDDC classification: 659.1 OGU
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 General 659.1 OGU (Browse shelf(Opens below)) Available Includes bibliographical references and indexes M002030

Gratis by Dr. Preeta Vyas

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