Advertising and promotion: an integrated marketing communications perspective
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
Contents:
Pt 1 The Role of IMC in Marketing Ch 1 An Introduction to Integrated Marketing Communications Ch 2 The Role of IMC in the Marketing Process; The trucker; The system; The battle for New York's port; Union disunion; Setting the standard; Takeoff; Ports in a storm; Boom and bust; The bigness complex; The shippers' revenge; Just in time.
Item type | Current library | Collection | Call number | Status | Notes | Date due | Barcode |
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FMS Library
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General | 659.1 BEL (Browse shelf(Opens below)) | Available | Includes Bibliographical references and index | M002052 |
Gratis by Dr. Preeta Vyas
Pt 1 The Role of IMC in Marketing Ch 1 An Introduction to Integrated Marketing Communications Ch 2 The Role of IMC in the Marketing Process; The trucker; The system; The battle for New York's port; Union disunion; Setting the standard; Takeoff; Ports in a storm; Boom and bust; The bigness complex; The shippers' revenge; Just in time.
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