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Advertising: principles and practice by Burnett, John | Moriarty, Sandra | Wells, William D. Edition: 7th ed.Material type:  Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Pearson Education 2007Availability: Items available for loan: FMS Library (1) Call number: 659.1 WEL.
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Integrated advertising, promotion, and marketing communications by Baack, Donald | Kenneth E., Clow. Edition: 3rd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi PHI learning Private Limited 2002Availability: Items available for loan: FMS Library (2) Call number: 659.1 KEN, ...
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Superbrands: an insight into 101 of India's strongest brands by Chatterjee, Aditi | Duggal, Jasmeen | Goswami, Anupam | Ravi, A. B. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Gurgaon Superbrands Ltd. 2004Availability: Items available for loan: FMS Library (1) Call number: 659.10994 CHA.
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Contemporary advertising by Arens, William F. Edition: 9th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Tata McGraw Hill 2004Availability: Items available for loan: FMS Library (1) Call number: 659.1 ARE.
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Kleppners advertising procedure by King, Karen | Lane, Ron | Reichert, Tom. Edition: 16th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Pearson Education 2008Availability: Items available for loan: FMS Library (1) Call number: 659.1 LAN.
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Advertising management by Aaker, David A | Batra, Rajeev | Myers, John G. Edition: 5th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Prentice-Hall of India Pvt. Ltd. 2001Availability: Items available for loan: FMS Library (2) Call number: 659.1 BAT, ...
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Principles of advertising and IMC by Duncan, Tom. Edition: 2nd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Tata McGraw Hill 2005Availability: Items available for loan: FMS Library (1) Call number: 658.827 DUN.
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Advertising and Integrated Brand Promotion by Allen, Chris | OGuinn, Thomas. Edition: 4th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Mason Thomson South-Western 2005Availability: Items available for loan: FMS Library (1) Call number: 659.1 OGU.
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Advertising and public relations research by Bradley, Samuel D | Hudson, Jerry | Jugenheimer, Donald W | Kelley, Larry D. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi PHI learning Private Limited 2010Availability: Items available for loan: FMS Library (2) Call number: 659.072 JUG, ...
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Advertising management by Jain, Shruti | Jethwaney, Jaishri. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Oxford University Press 2006Availability: Items available for loan: FMS Library (1) Call number: 659.1068 JET.
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Advertising and promotion: an IMC approach by Shimp, Telence A. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Mason Thomson South-Western 2007Availability: Items available for loan: FMS Library (1) Call number: 659.1 SHI.
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Advertising and sales promotion by Batra, Satish K | Kazmi, S. H. H. Edition: 3rd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Excel Books 2008Availability: Items available for loan: FMS Library (1) Call number: 659.1 KAZ.
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When Ads work: new proof that advertising triggers sales by Jones, John Philip. Edition: 2nd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi PHI learning Private Limited 2007Availability: Items available for loan: FMS Library (1) Call number: 659.1 JON.
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Advertising, promotion, and new media by Faber, Ronald J | Stafford, Marla R. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi PHI learning Private Limited 2006Availability: Items available for loan: FMS Library (1) Call number: 659.144 STA.
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Amul India 3.0: based on 50 years of Amul advertising by Marfatia, Meher. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Noida HarperCollins Publishers India 2016Availability: Items available for loan: FMS Library (1) Call number: 658.827 MAR.
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