Integrated advertising, promotion, and marketing communications

By: Baack, DonaldContributor(s): Kenneth E., ClowMaterial type: TextTextPublication details: New Delhi Pearson Education 2002Description: xvii, 367p. ill. 24 cmISBN: 8178089610Subject(s): Advertising | Market Communication | Marketing | PromotionDDC classification: 659.1 KEN
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 General 659.1 KEN (Browse shelf(Opens below)) Available Includes Bibliographical references and index M002059

Gratis by Dr. Preeta Vyas

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