Advertising: principles and practice
Material type: TextPublication details: New Delhi Pearson Education 2007Edition: 7th edDescription: xxi, 592pISBN: 8131714144Subject(s): Advertising | Consumer behavior | Consumers | MarketingDDC classification: 659.1 WELItem type | Current library | Collection | Call number | Status | Notes | Date due | Barcode |
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Books |
FMS Library
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General | 659.1 WEL (Browse shelf(Opens below)) | Available | Includes bibliograhical references and index | M000003 |
Gratis by Dr. Preeta Vyas
pt 2 Infrastructure development in India; Advertising's role in marketing; Advertising and society Part-ending case : chick-fil-A : foundations; How advertising works; The consumer audience; Strategic research; Strategic planning; Print and out-of-home media; Broadcast media; Interactive and alternative media; Media planning and buying; Part-ending case : chick-fil-A : effective advertising media; The creative side and message strategy; Copywriting; Design and production Part-ending case : chick-fil-A : effective advertising messages; Direct response; Sales promotion, events, and sponsorships; Public relations
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