Advertising: principles and practice
Burnett, John
Advertising: principles and practice - 7th ed. - New Delhi Pearson Education 2007 - xxi, 592p.
Gratis by Dr. Preeta Vyas
pt 2 Infrastructure development in India; Advertising's role in marketing; Advertising and society Part-ending case : chick-fil-A : foundations; How advertising works; The consumer audience; Strategic research; Strategic planning; Print and out-of-home media; Broadcast media; Interactive and alternative media; Media planning and buying; Part-ending case : chick-fil-A : effective advertising media; The creative side and message strategy; Copywriting; Design and production Part-ending case : chick-fil-A : effective advertising messages; Direct response; Sales promotion, events, and sponsorships; Public relations
8131714144
Advertising
Consumer behavior
Consumers
Marketing
659.1 WEL
Advertising: principles and practice - 7th ed. - New Delhi Pearson Education 2007 - xxi, 592p.
Gratis by Dr. Preeta Vyas
pt 2 Infrastructure development in India; Advertising's role in marketing; Advertising and society Part-ending case : chick-fil-A : foundations; How advertising works; The consumer audience; Strategic research; Strategic planning; Print and out-of-home media; Broadcast media; Interactive and alternative media; Media planning and buying; Part-ending case : chick-fil-A : effective advertising media; The creative side and message strategy; Copywriting; Design and production Part-ending case : chick-fil-A : effective advertising messages; Direct response; Sales promotion, events, and sponsorships; Public relations
8131714144
Advertising
Consumer behavior
Consumers
Marketing
659.1 WEL