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Advertising: principles and practice

by Burnett, John | Moriarty, Sandra | Wells, William D.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson Education 2007Availability: Items available for loan: FMS Library (1) Call number: 659.1 WEL.

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Contemporary advertising

by Arens, William F.

Edition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Tata McGraw Hill 2004Availability: Items available for loan: FMS Library (1) Call number: 659.1 ARE.

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Consumer behavior

by Kanuk, Leslie Lazar | Schiffman, Leon G.

Series: Prentice Hall International EditionsEdition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Prentice-Hall of India Pvt. Ltd. 2001Availability: Items available for loan: FMS Library (1) Call number: 658.8342 SCH.

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Predictably irrational: the hidden forces that shape our decisions Revised and expanded edition

by Ariely, Dan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Harper Collins Publishers 2009Availability: Not available: Checked out (1).

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Mind of the market : how biology and psychology shape our economic lives Michael Shermer.

by Shermer, Michael.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York Henry Holt and Co 2009Availability: Items available for loan: FMS Library (1) Call number: 330.019 MIC.

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Trade-off : why some things catch on, and others don't Kevin Maney

by Maney, Kevin.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York Broadway Books 2009Availability: Items available for loan: FMS Library (1) Call number: 338.064 MAN.

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Small data: the tiny clues that uncover huge trends by Martin Lindstrom

by Lindstrom, Martin.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London John Murray Learning 2017Availability: Items available for loan: FMS Library (1) Call number: 658.834 LIN.

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