Advertising: principles and practice (Record no. 596)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01223nam a2200241Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170101s2007 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8131714144 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 WEL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Burnett, John |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising: principles and practice |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Pearson Education |
| Date of publication, distribution, etc. | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi, 592p. |
| 500 ## - GENERAL NOTE | |
| General note | Gratis by Dr. Preeta Vyas |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | pt 2 Infrastructure development in India; Advertising's role in marketing; Advertising and society Part-ending case : chick-fil-A : foundations; How advertising works; The consumer audience; Strategic research; Strategic planning; Print and out-of-home media; Broadcast media; Interactive and alternative media; Media planning and buying; Part-ending case : chick-fil-A : effective advertising media; The creative side and message strategy; Copywriting; Design and production Part-ending case : chick-fil-A : effective advertising messages; Direct response; Sales promotion, events, and sponsorships; Public relations |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer behavior |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumers |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Moriarty, Sandra |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wells, William D. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Bill Date | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General | FMS Library | FMS Library | 14/05/2016 | Gratis | 659.1 WEL | M000003 | 10/07/2017 | Books | Includes bibliograhical references and index |