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Advertising: principles and practice

By: Burnett, JohnContributor(s): Moriarty, Sandra | Wells, William DMaterial type: Text

TextPublication details: New Delhi Pearson Education 2007Edition: 7th edDescription: xxi, 592pISBN: 8131714144Subject(s): Advertising | Consumer behavior | Consumers | MarketingDDC classification: 659.1 WEL

Contents:

pt 2 Infrastructure development in India; Advertising's role in marketing; Advertising and society Part-ending case : chick-fil-A : foundations; How advertising works; The consumer audience; Strategic research; Strategic planning; Print and out-of-home media; Broadcast media; Interactive and alternative media; Media planning and buying; Part-ending case : chick-fil-A : effective advertising media; The creative side and message strategy; Copywriting; Design and production Part-ending case : chick-fil-A : effective advertising messages; Direct response; Sales promotion, events, and sponsorships; Public relations

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Holdings
Item type	Current library	Collection	Call number	Status	Notes	Date due	Barcode
Books	FMS Library	General	659.1 WEL (Browse shelf(Opens below))	Available	Includes bibliograhical references and index		M000003

Gratis by Dr. Preeta Vyas

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