Advertising: principles and practice
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FMS Library
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General | 659.1 WEL (Browse shelf(Opens below)) | Available | Includes bibliograhical references and index | M000003 |
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659.1 LAN Kleppners advertising procedure | 659.1 OGU Advertising and Integrated Brand Promotion | 659.1 SHI Advertising and promotion: an IMC approach | 659.1 WEL Advertising: principles and practice | 659.1068 JET Advertising management | 659.10954 PAR Nawabs, nudes, noodles: India through 50 years of advertising | 659.10994 CHA Superbrands: an insight into 101 of India's strongest brands |
Gratis by Dr. Preeta Vyas
pt 2 Infrastructure development in India; Advertising's role in marketing; Advertising and society Part-ending case : chick-fil-A : foundations; How advertising works; The consumer audience; Strategic research; Strategic planning; Print and out-of-home media; Broadcast media; Interactive and alternative media; Media planning and buying; Part-ending case : chick-fil-A : effective advertising media; The creative side and message strategy; Copywriting; Design and production Part-ending case : chick-fil-A : effective advertising messages; Direct response; Sales promotion, events, and sponsorships; Public relations
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