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Blue ocean strategy: how to create uncontested market space and make the competition irrelevant

By: Kim, W. ChanContributor(s): Mauborgne, ReneeMaterial type: Text

TextPublication details: Boston Harvard Business Publishing 2015Description: xxviii, 287 p. ill. 25 cmISBN: 9781625274496Subject(s): Industrial management | Management science | Market segmentation | Marketing | New products | Organizational behaviorDDC classification: 658.802 KIM

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Holdings
Item type	Current library	Collection	Call number	Status	Notes	Date due	Barcode
Books	FMS Library	General	658.802 KIM (Browse shelf(Opens below))	On hold	Includes bibliographical references and index		M002184

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