Blue ocean strategy: how to create uncontested market space and make the competition irrelevant

By: Kim, W. ChanContributor(s): Mauborgne, ReneeMaterial type: TextTextPublication details: Boston Harvard Business Publishing 2015Description: xxviii, 287 p. ill. 25 cmISBN: 9781625274496Subject(s): Industrial management | Management science | Market segmentation | Marketing | New products | Organizational behaviorDDC classification: 658.802 KIM
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 General 658.802 KIM (Browse shelf(Opens below)) On hold Includes bibliographical references and index M002184

Suggested by Prof. Diptiranjan Mahapatra

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