Blue ocean strategy: how to create uncontested market space and make the competition irrelevant (Record no. 2460)
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000 -LEADER | |
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fixed length control field | 00728nam a2200229Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 170101s2015 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781625274496 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.802 KIM |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Kim, W. Chan |
245 #0 - TITLE STATEMENT | |
Title | Blue ocean strategy: how to create uncontested market space and make the competition irrelevant |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc. | Boston |
Name of publisher, distributor, etc. | Harvard Business Publishing |
Date of publication, distribution, etc. | 2015 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxviii, 287 p. |
Other physical details | ill. |
Dimensions | 25 cm |
500 ## - GENERAL NOTE | |
General note | Suggested by Prof. Diptiranjan Mahapatra |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Industrial management |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Management science |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Market segmentation |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | New products |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Organizational behavior |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Mauborgne, Renee |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | Books |
Koha issues (borrowed), all copies | 1 |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Currency | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Bill Date | Koha item type | Public note | Bill Number |
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General | FMS Library | FMS Library | 31/12/2016 | Books India | INR | 3832.50 | 2 | 658.802 KIM | M002184 | 13/04/2023 | 01/08/2022 | Books | Includes bibliographical references and index | 55557 |