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140 characters: a style guide for the short form

by Sagolla, Dom.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons 2009Availability: Items available for loan: FMS Library (1) Call number: 808.066 SAG.

Kleppners advertising procedure

by King, Karen | Lane, Ron | Reichert, Tom.

Edition: 16th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson Education 2008Availability: Items available for loan: FMS Library (1) Call number: 659.1 LAN.

Advertising and Integrated Brand Promotion

by Allen, Chris | OGuinn, Thomas.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Mason Thomson South-Western 2005Availability: Items available for loan: FMS Library (1) Call number: 659.1 OGU.

Writing on the wall: social media - the first 2,000 years

by Standage, Tom.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Bloomsbury 2013Availability: Items available for loan: FMS Library (1) Call number: 302.2244 STA.

Social media marketing Tracy L. Tuten and Michael R. Solomon.

by Tuten, Tracy L.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage Publication 2015Availability: Items available for loan: FMS Library (2) Call number: 658.872 TUT, ...

Corporate communication through social media : strategies for managing reputation by Asha, Kau. Vidhi, Chaudhri.

by Kaul, Asha | by Chaudhri, Vidhi.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage Indian 2017Availability: Items available for loan: FMS Library (1) Call number: 659.202854678 KAU.

The entertainment economy : how mega-media forces are transforming our lives by Michael J. Wolf.

by Wolf, Michael J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Penguin books 1999Availability: Items available for loan: FMS Library (1) Call number: 302.23 WOL.

Media law with right to information act by S. R. Myneni

by Myneni, S. R.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Hyderabad Asia law house 2019Availability: Items available for loan: FMS Library (1) Call number: 343.41099 MYN.

Financial times guide to business development: how to win profitable customers and clients by Ian Cooper

by Cooper, Ian.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York Pearson 2012Availability: Items available for loan: FMS Library (1) Call number: 658.401 COO.

Integrated approach to computer networks by Bhavneet Sidhu

by Sidhu, Bhavneet.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Ahmedabad Khanna Publication 2019Availability: Items available for loan: AIIE Library (1) Call number: 004.6 SID.

Brand management by Sagar Mahim

by Sagar, Mahim.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Ane Books 2012Availability: Items available for loan: AIIE Library (1) Call number: 658.827 SAG.

The Dragonfly Effect : Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change. by Jennifer Aaker

by Aaker, Jennifer | Andy Smith.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Haryana Wiley 2010Availability: Items available for loan: AIIE Library (1) Call number: 658.8 AAK.

The Search How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture by John Battelle

by John Battelle.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Portfolio Trade 2006Availability: Items available for loan: AIIE Library (1) Call number: 338.76 JOH.

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