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Branding in a competitive marketplace

by Baisya, Rajat K.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Response Books 2013Availability: Items available for loan: FMS Library (1) Call number: 658.827 BAI.

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from fantasy to fortune--lessons on taking any business from idea to iconic brand

by Edelstein, Ilana.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Tata McGraw Hill 2013Availability: Items available for loan: FMS Library (1) Call number: 658.827 EDE.

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Proceeding of conference on brand management (CBM-2016)

by Indian Institute of Technology Delhi.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Emerald Group Publishing Ltd. 2016Availability: Items available for loan: FMS Library (1) Call number: 658.827 PRO.

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Tata: the evolution of a corporate brand Morgen Witzel

by Witzel, Morgen.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Penguin Portfolio 2010Availability: Items available for loan: FMS Library (1) Call number: 659.2 WIT.

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Small data: the tiny clues that uncover huge trends by Martin Lindstrom

by Lindstrom, Martin.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London John Murray Learning 2017Availability: Items available for loan: FMS Library (1) Call number: 658.834 LIN.

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The definitive book of branding by Kartikeya Kompella.

by Kompella, Kartikeya.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage 2014Availability: Items available for loan: FEST Library (1) Call number: 658.827 KOM.

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