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Branding in a competitive marketplace

By: Baisya, Rajat KMaterial type: Text

TextPublication details: New Delhi Response Books 2013Edition: 1st edDescription: xxxi, 229 p. ill. 25 cmISBN: 9788132110590Subject(s): Brand name products | Branding (Marketing) | Strategic planningDDC classification: 658.827 BAI

Contents:

1 Introduction; Brand, its meaning, value, and power; BUSINESS & ECONOMICS / Development / Economic Development

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Holdings
Item type	Current library	Collection	Call number	Status	Notes	Date due	Barcode
Books	FMS Library	General	658.827 BAI (Browse shelf(Opens below))	Available	Includes bibliographical references (pages 221-224) and index.		M001682

Suggested by Prof. Diptiranjan Mahapatra

1 Introduction; Brand, its meaning, value, and power; BUSINESS & ECONOMICS / Development / Economic Development

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