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Tata: the evolution of a corporate brand Morgen Witzel

By: Witzel, MorgenMaterial type: Text

TextPublication details: New Delhi Penguin Portfolio 2010Description: xvii, 222 p. : ill. ; 24 cmISBN: 9780670084067Subject(s): Tata Group | Corporate image | Marketing | Branding | Creative ability in businessDDC classification: 659.2

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	FMS Library General Stacks	General	659.2 WIT (Browse shelf(Opens below))	Available		M002640

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