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Marketing management

by Kotler, Philip.

Edition: 11th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson Education 2001Availability: Items available for loan: FMS Library (1) Call number: 658.8 KOT.

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Principles of advertising and IMC

by Duncan, Tom.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Tata McGraw Hill 2005Availability: Items available for loan: FMS Library (1) Call number: 658.827 DUN.

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Advertising and promotion: an IMC approach

by Shimp, Telence A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Mason Thomson South-Western 2007Availability: Items available for loan: FMS Library (1) Call number: 659.1 SHI.

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Promotion and integrated marketing communication

by Semenik, Richard J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Mason Thomson South-Western 2002Availability: Items available for loan: FMS Library (1) Call number: 658.802 SEM.

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Advertising and sales promotion

by Batra, Satish K | Kazmi, S. H. H.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Excel Books 2008Availability: Items available for loan: FMS Library (1) Call number: 659.1 KAZ.

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Advertising and promotion: an integrated marketing communications perspective

by Belch, George E | Belch, Michael A.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Tata McGraw Hill 2010Availability: Items available for loan: FMS Library (1) Call number: 659.1 BEL.

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Marketing management

by Keller, Kevin Lane | Kotler, Philip.

Edition: 15th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson Education 2016Availability: Not available: Checked out (2).

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