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All business is local: why place matters more than ever in a global, virtual world

by JOcz, Katherine E | Quelch, John A.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Penguin Books 2012Availability: Items available for loan: FMS Library (1) Call number: 658.8 QUE.

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Principles of advertising and IMC

by Duncan, Tom.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Tata McGraw Hill 2005Availability: Items available for loan: FMS Library (1) Call number: 658.827 DUN.

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Advertising and promotion: an IMC approach

by Shimp, Telence A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Mason Thomson South-Western 2007Availability: Items available for loan: FMS Library (1) Call number: 659.1 SHI.

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Advertising and promotion: an integrated marketing communications perspective

by Belch, George E | Belch, Michael A.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Tata McGraw Hill 2010Availability: Items available for loan: FMS Library (1) Call number: 659.1 BEL.

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