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Advertising: principles and practice by Burnett, John | Moriarty, Sandra | Wells, William D. Edition: 7th ed.Material type:  Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Pearson Education 2007Availability: Items available for loan: FMS Library (1) Call number: 659.1 WEL.
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Integrated advertising, promotion, and marketing communications by Baack, Donald | Kenneth E., Clow. Edition: 3rd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi PHI learning Private Limited 2002Availability: Items available for loan: FMS Library (2) Call number: 659.1 KEN, ...
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Principles of advertising and IMC by Duncan, Tom. Edition: 2nd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Tata McGraw Hill 2005Availability: Items available for loan: FMS Library (1) Call number: 658.827 DUN.
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Advertising and promotion: an IMC approach by Shimp, Telence A. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Mason Thomson South-Western 2007Availability: Items available for loan: FMS Library (1) Call number: 659.1 SHI.
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Advertising and sales promotion by Batra, Satish K | Kazmi, S. H. H. Edition: 3rd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Excel Books 2008Availability: Items available for loan: FMS Library (1) Call number: 659.1 KAZ.
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Advertising, promotion, and new media by Faber, Ronald J | Stafford, Marla R. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi PHI learning Private Limited 2006Availability: Items available for loan: FMS Library (1) Call number: 659.144 STA.
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