Marketing by Paul Baines
Material type:
TextPublication details: New Delhi Oxford University press 2013Description: xxix, 697 p. ill. : 26 cmISBN: 9780198079446Subject(s): Consumer buying | Marketing fundamentals | Mix principle | Sustainability & ethics | principles of relationDDC classification: 658.8 Summary: "Marketing is the first truly integrated print and electronic learning package for introductory marketing modules. It comprises: a textbook packed with learning features, combining authority and a lively and engaging writing style and a diverse range of electronic resources matched perfectly to the content of the textbook, available on the book's Online Resource Centre and instructors'
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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FMS Library
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General | 658.8 BAI (Browse shelf(Opens below)) | Available | M003682 | |
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Books
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FMS Library
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General | 658.8 BAI (Browse shelf(Opens below)) | Available | M003683 | |
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Books
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FMS Library
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General | 658.8 BAI (Browse shelf(Opens below)) | Checked out | 19/11/2023 | M003684 |
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Books
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FMS Library
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General | 658.8 BAI (Browse shelf(Opens below)) | Available | M003685 | |
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Books
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FMS Library
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General | 658.8 BAI (Browse shelf(Opens below)) | Available | M003686 |
including bibliographical notes and index
"Marketing is the first truly integrated print and electronic learning package for introductory marketing modules. It comprises: a textbook packed with learning features, combining authority and a lively and engaging writing style and a diverse range of electronic resources matched perfectly to the content of the textbook, available on the book's Online Resource Centre and instructors'
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