Marketing
Baines, Paul
Marketing by Paul Baines - New Delhi Oxford University press 2013 - xxix, 697 p. ill. : 26 cm
including bibliographical notes and index
"Marketing is the first truly integrated print and electronic learning package for introductory marketing modules. It comprises: a textbook packed with learning features, combining authority and a lively and engaging writing style and a diverse range of electronic resources matched perfectly to the content of the textbook, available on the book's Online Resource Centre and instructors'
9780198079446
Consumer buying
Marketing fundamentals
Mix principle
Sustainability & ethics
principles of relation
658.8 / BAI
Marketing by Paul Baines - New Delhi Oxford University press 2013 - xxix, 697 p. ill. : 26 cm
including bibliographical notes and index
"Marketing is the first truly integrated print and electronic learning package for introductory marketing modules. It comprises: a textbook packed with learning features, combining authority and a lively and engaging writing style and a diverse range of electronic resources matched perfectly to the content of the textbook, available on the book's Online Resource Centre and instructors'
9780198079446
Consumer buying
Marketing fundamentals
Mix principle
Sustainability & ethics
principles of relation
658.8 / BAI