Marketing (Record no. 3787)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01146nam a22002777a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200314123029.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200314b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780198079446 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | BAI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Baines, Paul |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing |
| Statement of responsibility, etc. | by Paul Baines |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Oxford University press |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxix, 697 p. ill. : 26 cm |
| 500 ## - GENERAL NOTE | |
| General note | including bibliographical notes and index |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "Marketing is the first truly integrated print and electronic learning package for introductory marketing modules. It comprises: a textbook packed with learning features, combining authority and a lively and engaging writing style and a diverse range of electronic resources matched perfectly to the content of the textbook, available on the book's Online Resource Centre and instructors' |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer buying |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing fundamentals |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Mix principle |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Sustainability & ethics |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | principles of relation |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | by Fill, Chris |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | by Page, Kelly |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | by Sinha, Piyush K. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Currency | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Bill Date | Koha item type | Bill Number | Total Renewals | Checked out | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General | FMS Library | FMS Library | General Stacks | 14/03/2020 | Books India | INR | 950.00 | 658.8 BAI | M003682 | 14/03/2020 | 12/03/2020 | Books | 59435 | |||||||||
| General | FMS Library | FMS Library | General Stacks | 14/03/2020 | Books India | INR | 950.00 | 658.8 BAI | M003683 | 14/03/2020 | 12/03/2020 | Books | 59435 | |||||||||
| General | FMS Library | FMS Library | General Stacks | 14/03/2020 | Books India | INR | 950.00 | 3 | 658.8 BAI | M003684 | 20/09/2023 | 12/03/2020 | Books | 59435 | 3 | 19/11/2023 | 20/09/2023 | |||||
| General | FMS Library | FMS Library | General Stacks | 14/03/2020 | Books India | INR | 950.00 | 658.8 BAI | M003685 | 14/03/2020 | 12/03/2020 | Books | 59435 | |||||||||
| General | FMS Library | FMS Library | General Stacks | 14/03/2020 | Books India | INR | 950.00 | 658.8 BAI | M003686 | 14/03/2020 | 12/03/2020 | Books | 59435 |