Blue ocean strategy: how to create uncontested market space and make the competition irrelevant
Material type: TextPublication details: Boston Harvard Business Publishing 2015Description: xxviii, 287 p. ill. 25 cmISBN: 9781625274496Subject(s): Industrial management | Management science | Market segmentation | Marketing | New products | Organizational behaviorDDC classification: 658.802 KIMItem type | Current library | Collection | Call number | Status | Notes | Date due | Barcode |
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FMS Library
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General | 658.802 KIM (Browse shelf(Opens below)) | On hold | Includes bibliographical references and index | M002184 |
Suggested by Prof. Diptiranjan Mahapatra
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