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Marketing research: an applied orientation by Naresh K Malhotra

By: Malhotra, Naresh KContributor(s): by Dash SatyabhusanMaterial type: Text

TextPublication details: Chennai Pearson education Ind 2019Edition: 7th edDescription: xxiv, 955 p . : ill . : 25 cmISBN: 9789353433291Subject(s): Methodology | Gegevens verzamelen | Marketing-onderzoek | Studieboeken | Marketing-onderzoek | data collectionDDC classification: 658.83 Summary: Experience the Interaction Between Marketing Research and Marketing Decision-Making Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	FMS Library General Stacks	General	658.83 MAL (Browse shelf(Opens below))	Available		M003667
Books	FMS Library General Stacks	General	658.83 MAL (Browse shelf(Opens below))	Checked out	07/10/2023	M003668
Books	FMS Library General Stacks	General	658.83 MAL (Browse shelf(Opens below))	Available		M003669
Books	FMS Library General Stacks	General	658.83 MAL (Browse shelf(Opens below))	Checked out	11/10/2023	M003670

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Previous	658.812 SEW Customers for life: how to turn that onetime buyer into a lifetime customer	658.83 BER Marketing research	658.83 EAS Marketing research: concepts, practices, and cases	658.83 MAL Marketing research: an applied orientation	658.83 MAL Marketing research: an applied orientation	658.83 MAL Marketing research: an applied orientation	658.83 MAL Marketing research: an applied orientation	Next

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Experience the Interaction Between Marketing Research and Marketing Decision-Making Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material.

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