Marketing research: an applied orientation
Malhotra, Naresh K
Marketing research: an applied orientation by Naresh K Malhotra - 7th ed. - Chennai Pearson education Ind 2019 - xxiv, 955 p . : ill . : 25 cm
including bibliographical notes and index
Experience the Interaction Between Marketing Research and Marketing Decision-Making Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material.
9789353433291
Methodology
Gegevens verzamelen
Marketing-onderzoek
Studieboeken
Marketing-onderzoek
data collection
658.83 / MAL
Marketing research: an applied orientation by Naresh K Malhotra - 7th ed. - Chennai Pearson education Ind 2019 - xxiv, 955 p . : ill . : 25 cm
including bibliographical notes and index
Experience the Interaction Between Marketing Research and Marketing Decision-Making Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material.
9789353433291
Methodology
Gegevens verzamelen
Marketing-onderzoek
Studieboeken
Marketing-onderzoek
data collection
658.83 / MAL