Marketing research: an applied orientation (Record no. 3775)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01183nam a22002777a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210724020025.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200229b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789353433291 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | MAL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Malhotra, Naresh K |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing research: an applied orientation |
| Statement of responsibility, etc. | by Naresh K Malhotra |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Chennai |
| Name of publisher, distributor, etc. | Pearson education Ind |
| Date of publication, distribution, etc. | 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv, 955 p . : ill . : 25 cm |
| 500 ## - GENERAL NOTE | |
| General note | including bibliographical notes and index |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Experience the Interaction Between Marketing Research and Marketing Decision-Making Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Methodology |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Gegevens verzamelen |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing-onderzoek |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Studieboeken |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing-onderzoek |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | data collection |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | by Dash Satyabhusan |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Koha issues (borrowed), all copies | 1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Currency | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Bill Date | Koha item type | Bill Number | Total Renewals | Checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General | FMS Library | FMS Library | General Stacks | 29/02/2020 | Books India | INR | 829.00 | 1 | 658.83 MAL | M003667 | 11/09/2023 | 28/08/2023 | 26/02/2020 | Books | 59344 | |||||||
| General | FMS Library | FMS Library | General Stacks | 29/02/2020 | Books India | INR | 829.00 | 2 | 658.83 MAL | M003668 | 22/09/2023 | 22/09/2023 | 26/02/2020 | Books | 59344 | 1 | 07/10/2023 | |||||
| General | FMS Library | FMS Library | General Stacks | 29/02/2020 | Books India | INR | 829.00 | 3 | 658.83 MAL | M003669 | 11/09/2023 | 11/08/2023 | 26/02/2020 | Books | 59344 | 2 | ||||||
| General | FMS Library | FMS Library | General Stacks | 29/02/2020 | Books India | INR | 829.00 | 1 | 658.83 MAL | M003670 | 26/09/2023 | 26/09/2023 | 26/02/2020 | Books | 59344 | 11/10/2023 |