Advertising and promotion: an integrated marketing communications perspective (Record no. 2377)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01003nam a2200229Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170101s2010 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070144965 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 BEL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch, George E. |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising and promotion: an integrated marketing communications perspective |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Tata McGraw Hill |
| Date of publication, distribution, etc. | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 1075p. |
| Other physical details | ill. |
| Dimensions | 23 cm |
| 500 ## - GENERAL NOTE | |
| General note | Gratis by Dr. Preeta Vyas |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Pt 1 The Role of IMC in Marketing Ch 1 An Introduction to Integrated Marketing Communications Ch 2 The Role of IMC in the Marketing Process; The trucker; The system; The battle for New York's port; Union disunion; Setting the standard; Takeoff; Ports in a storm; Boom and bust; The bigness complex; The shippers' revenge; Just in time. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication in marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Promotion |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Public relations--Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Sales promotion |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Belch, Michael A. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Bill Date | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General | FMS Library | FMS Library | 16/05/2016 | Gratis | 659.1 BEL | M002052 | 23/01/2020 | Books | Includes Bibliographical references and index |