Advertising and promotion: an integrated marketing communications perspective
Belch, George E.
Advertising and promotion: an integrated marketing communications perspective - 7th ed. - New Delhi Tata McGraw Hill 2010 - viii, 1075p. ill. 23 cm
Gratis by Dr. Preeta Vyas
Pt 1 The Role of IMC in Marketing Ch 1 An Introduction to Integrated Marketing Communications Ch 2 The Role of IMC in the Marketing Process; The trucker; The system; The battle for New York's port; Union disunion; Setting the standard; Takeoff; Ports in a storm; Boom and bust; The bigness complex; The shippers' revenge; Just in time.
9780070144965
Communication in marketing
Promotion
Public relations--Management
Sales promotion
659.1 BEL
Advertising and promotion: an integrated marketing communications perspective - 7th ed. - New Delhi Tata McGraw Hill 2010 - viii, 1075p. ill. 23 cm
Gratis by Dr. Preeta Vyas
Pt 1 The Role of IMC in Marketing Ch 1 An Introduction to Integrated Marketing Communications Ch 2 The Role of IMC in the Marketing Process; The trucker; The system; The battle for New York's port; Union disunion; Setting the standard; Takeoff; Ports in a storm; Boom and bust; The bigness complex; The shippers' revenge; Just in time.
9780070144965
Communication in marketing
Promotion
Public relations--Management
Sales promotion
659.1 BEL