Insanely simple: the obsession that drives apple's success
Material type:
TextPublication details: London Penguin Books 2012Edition: 1st edDescription: xi, 225 p. 24 cmISBN: - 9780670921188
- 658.4094 SEG
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Books
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FEST Library | General | 658.4094 SEG (Browse shelf(Opens below)) | Checked out | 19/04/2025 | M001585 |
Suggested by Prof. Diptiranjan Mahapatra
Apple Computer, Inc; 2. The dynamic environment of international trade; Part II. External environment; 3. Cultural dynamics in assessing global markets; 4. Culture, management style, and business systems; 5. Financing the international operation; 6. The political and legal environment: a critical concern; 7. Developing a global vision through marketing research; 8. Emerging markets; 9. Multinational market regions and market groups; Part IV. Developing global marketing strategies; 10. Global marketing management; 11. Small and medium size enterprise internationalisation
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