Insanely simple: the obsession that drives apple's success
Segall, Ken
Insanely simple: the obsession that drives apple's success - 1st ed. - London Penguin Books 2012 - xi, 225 p. 24 cm
Suggested by Prof. Diptiranjan Mahapatra
Apple Computer, Inc; 2. The dynamic environment of international trade; Part II. External environment; 3. Cultural dynamics in assessing global markets; 4. Culture, management style, and business systems; 5. Financing the international operation; 6. The political and legal environment: a critical concern; 7. Developing a global vision through marketing research; 8. Emerging markets; 9. Multinational market regions and market groups; Part IV. Developing global marketing strategies; 10. Global marketing management; 11. Small and medium size enterprise internationalisation
9780670921188
Apple Computer, Inc
Creative ability in business
Jobs, Steve, 1955-2011
Marketing
Organizational effectiveness
Simplicity
658.4094 SEG
Insanely simple: the obsession that drives apple's success - 1st ed. - London Penguin Books 2012 - xi, 225 p. 24 cm
Suggested by Prof. Diptiranjan Mahapatra
Apple Computer, Inc; 2. The dynamic environment of international trade; Part II. External environment; 3. Cultural dynamics in assessing global markets; 4. Culture, management style, and business systems; 5. Financing the international operation; 6. The political and legal environment: a critical concern; 7. Developing a global vision through marketing research; 8. Emerging markets; 9. Multinational market regions and market groups; Part IV. Developing global marketing strategies; 10. Global marketing management; 11. Small and medium size enterprise internationalisation
9780670921188
Apple Computer, Inc
Creative ability in business
Jobs, Steve, 1955-2011
Marketing
Organizational effectiveness
Simplicity
658.4094 SEG