Groundswell: winning in a world transformed

By:

Bernoff, Josh

Contributor(s):

LI, Charlene

Material type: Text

TextPublication details: Boston Harvard Business Publishing 2008Description: xiii, 286 p. ill. 25 cmISBN:

9781422125007

Subject(s):

DDC classification:

303.4833 CHA

Summary: Right now, your customers are writing about your products on blogs and recutting your commercials on YouTube. They're defining you on Wikipedia and ganging up on you on social networking sites like Facebook. These are all elements of a social phenomenon--

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	FMS Library	General	303.4833 CHA (Browse shelf(Opens below))	Available		M001083

Right now, your customers are writing about your products on blogs and recutting your commercials on YouTube. They're defining you on Wikipedia and ganging up on you on social networking sites like Facebook. These are all elements of a social phenomenon--

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Online Public Access Catalog

Groundswell: winning in a world transformed