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Services marketing: text and cases

By: Material type: TextTextPublication details: New Delhi Tata McGraw Hill 2008Edition: 2nd edDescription: xx, 451 pISBN:
  • 9780070616318
Subject(s): DDC classification:
  • 658.8 NAR
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Item type Current library Collection Call number Status Notes Date due Barcode
Books Books FMS Library General 658.8 NAR (Browse shelf(Opens below)) Available Includes bibliographical references, index and sample course outline for teaching services marketing M001684

Suggested by Dr. Preeta Vyas

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