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Services marketing: text and cases

Nargundkar, Rajendra

Services marketing: text and cases - 2nd ed. - New Delhi Tata McGraw Hill 2008 - xx, 451 p.

Suggested by Dr. Preeta Vyas

ISBN: 9780070616318

Subjects--Topical Terms:
Service industries --Marketing
Service industries --Marketing --Case studies
Service industries --Marketing --Management

Dewey Class. No.: 658.8 NAR

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Services marketing: text and cases