International marketing (Record no. 2334)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01486nam a2200253Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170101s2014 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789339204464 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.84 CAT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cateora, Philip R |
| 245 #0 - TITLE STATEMENT | |
| Title | International marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 15th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Tata McGraw Hill |
| Date of publication, distribution, etc. | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxiii, 623 p. |
| 500 ## - GENERAL NOTE | |
| General note | Suggested by Dr. Preeta Vyas |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Machine generated contents note:; 1 The scope and challenge of international marketing; Mega Mergers 5; The Stock Market 7; 2. Fundamentals of Valuation 11; Market Value 11; Fair Market Value 12; Technical Analysis 14; Fundamental Analysis 17; The first step-Economic conditions 17; The second step-Industry analysis 19; The third step-Company analysis 20; Asset- vs. Income-Based Techniques 21; Asset-based valuation concepts 22; Control premium 23; Efficient Market Hypothesis 26; Efficient Market Hypothesis 26; Random Walk Theory 27; Catch-22 27 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | In this era of rapid global economic growth, knowledge of marketing in all cultures is increasingly important. By emphasising the strategic implications of competition in different markets, this text addresses international marketing imperatives and issue |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Export marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Export marketing -- Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Intercultural communication |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | International business enterprises |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gilly, Mary C |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Graham, John L |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Currency | Cost, normal purchase price | Bill Number | Total Checkouts | Full call number | Barcode | Date last seen | Bill Date | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | General | FMS Library | FMS Library | 21/04/2015 | Books India | INR | 551.00 | 53497 | 658.84 CAT | M002000 | 10/07/2017 | Books | Includes bibliographical references and index |