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Cateora, Philip R

International marketing - 15th ed. - New Delhi Tata McGraw Hill 2014 - xxxiii, 623 p.

Suggested by Dr. Preeta Vyas

Machine generated contents note:; 1 The scope and challenge of international marketing; Mega Mergers 5; The Stock Market 7; 2. Fundamentals of Valuation 11; Market Value 11; Fair Market Value 12; Technical Analysis 14; Fundamental Analysis 17; The first step-Economic conditions 17; The second step-Industry analysis 19; The third step-Company analysis 20; Asset- vs. Income-Based Techniques 21; Asset-based valuation concepts 22; Control premium 23; Efficient Market Hypothesis 26; Efficient Market Hypothesis 26; Random Walk Theory 27; Catch-22 27

In this era of rapid global economic growth, knowledge of marketing in all cultures is increasingly important. By emphasising the strategic implications of competition in different markets, this text addresses international marketing imperatives and issue

ISBN: 9789339204464

Subjects--Topical Terms:
Export marketing
Export marketing -- Management
Intercultural communication
International business enterprises

Dewey Class. No.: 658.84 CAT