All business is local: why place matters more than ever in a global, virtual world (Record no. 2164)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01079nam a2200265Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170101s2012 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780241961643 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 QUE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | JOcz, Katherine E. |
| 245 #0 - TITLE STATEMENT | |
| Title | All business is local: why place matters more than ever in a global, virtual world |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | London |
| Name of publisher, distributor, etc. | Penguin Books |
| Date of publication, distribution, etc. | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 248p. |
| Other physical details | ill. |
| Dimensions | 22 cm |
| 500 ## - GENERAL NOTE | |
| General note | Suggested by Prof. Diptiranjan Mahapatra |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Managing psychological place; Civil aviation; Construction; Cosmetics; Energy; Food; Insurance; Steel; Telecommunications. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | 'This book is a timely reminder that not all markets are global and even those that are have local foundations. Consumers trust big brands but they also trust local relationships based in their community. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication in marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Economics, business, industry |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Globalization |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Quelch, John A. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Currency | Cost, normal purchase price | Bill Number | Total Checkouts | Full call number | Barcode | Date last seen | Bill Date | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | General | FMS Library | FMS Library | 30/05/2014 | Book Plaza | INR | 412.50 | 2014/CRB/540 | 658.8 QUE | M001790 | 10/07/2017 | Books |