All business is local: why place matters more than ever in a global, virtual world
JOcz, Katherine E.
All business is local: why place matters more than ever in a global, virtual world - 1st ed. - London Penguin Books 2012 - 248p. ill. 22 cm
Suggested by Prof. Diptiranjan Mahapatra
Managing psychological place; Civil aviation; Construction; Cosmetics; Energy; Food; Insurance; Steel; Telecommunications.
'This book is a timely reminder that not all markets are global and even those that are have local foundations. Consumers trust big brands but they also trust local relationships based in their community.
9780241961643
Communication in marketing
Economics, business, industry
Globalization
Internet marketing
Management
Marketing
658.8 QUE
All business is local: why place matters more than ever in a global, virtual world - 1st ed. - London Penguin Books 2012 - 248p. ill. 22 cm
Suggested by Prof. Diptiranjan Mahapatra
Managing psychological place; Civil aviation; Construction; Cosmetics; Energy; Food; Insurance; Steel; Telecommunications.
'This book is a timely reminder that not all markets are global and even those that are have local foundations. Consumers trust big brands but they also trust local relationships based in their community.
9780241961643
Communication in marketing
Economics, business, industry
Globalization
Internet marketing
Management
Marketing
658.8 QUE