Branding in a competitive marketplace (Record no. 2070)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00685nam a2200205Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170101s2013 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788132110590 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 BAI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Baisya, Rajat K. |
| 245 #0 - TITLE STATEMENT | |
| Title | Branding in a competitive marketplace |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Response Books |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxi, 229 p. |
| Other physical details | ill. |
| Dimensions | 25 cm |
| 500 ## - GENERAL NOTE | |
| General note | Suggested by Prof. Diptiranjan Mahapatra |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1 Introduction; Brand, its meaning, value, and power; BUSINESS & ECONOMICS / Development / Economic Development |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand name products |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Branding (Marketing) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Strategic planning |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Koha issues (borrowed), all copies | 1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Currency | Cost, normal purchase price | Bill Number | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Bill Date | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | General | FMS Library | FMS Library | 28/11/2013 | Bookwell | INR | 337.50 | BW/589/2013-14 | 1 | 658.827 BAI | M001682 | 12/04/2018 | 23/03/2018 | Books | Includes bibliographical references (pages 221-224) and index. |