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Branding in a competitive marketplace

Baisya, Rajat K.

Branding in a competitive marketplace - 1st ed. - New Delhi Response Books 2013 - xxxi, 229 p. ill. 25 cm

Suggested by Prof. Diptiranjan Mahapatra

1 Introduction; Brand, its meaning, value, and power; BUSINESS & ECONOMICS / Development / Economic Development

ISBN: 9788132110590

Subjects--Topical Terms:
Brand name products
Branding (Marketing)
Strategic planning

Dewey Class. No.: 658.827 BAI

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Branding in a competitive marketplace