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Indian consumers: studies and cases for marketing decisions

by Mehta, Subhash C.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Tata McGraw Hill 1974Availability: Items available for loan: FMS Library (1) Call number: 658.83954 MEH.

We are like that only: understanding the logic of consumer India

by Bijapurkar, Rama.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Penguin Books 2013Availability: Items available for loan: FMS Library (1) Call number: 339.470954 BIJ.

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