Indian consumers: studies and cases for marketing decisions

By: Mehta, Subhash CMaterial type: TextTextPublication details: New Delhi Tata McGraw Hill 1974Description: xvi, 336 pSubject(s): Consumers --India | Marketing ManagementDDC classification: 658.83954 MEH
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General 658.83954 MEH (Browse shelf(Opens below)) Available M000041

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