Predictably irrational: the hidden forces that shape our decisions Revised and expanded edition

By: Ariely, DanMaterial type: TextTextPublication details: London Harper Collins Publishers 2009Description: xxxii, 368 p. ill. 20 cmISBN: 9780007368549Subject(s): Consumer behavior | Decision making | Economics -- Psychological aspects | Judgment | Reasoning (Psychology)DDC classification: 153.83 ARI
Contents:
1Let's get these words straight; The truth about relativity : why everything is relative, even when it shouldn't be; In The Beginning; Falling Earthwards; Catch As Catch Can; Immortal Diamond
Summary: Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions. Why can a 50p aspirin do what a 5p aspirin can't? If a
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 General 153.83 ARI (Browse shelf(Opens below)) Checked out 20/01/2024 M001951

Suggested by Prof. Diptiranjan Mahapatra

1Let's get these words straight; The truth about relativity : why everything is relative, even when it shouldn't be; In The Beginning; Falling Earthwards; Catch As Catch Can; Immortal Diamond

Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions. Why can a 50p aspirin do what a 5p aspirin can't? If a

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