Trade-off : why some things catch on, and others don't Kevin Maney
Material type: TextPublication details: New York Broadway Books 2009Description: xv, 217 p. ; 22 cmISBN: 9780385525947Subject(s): Technological innovations | Consumer behavior | Customer loyalty | Consumer satisfaction | Consumers' preferences | Brand choiceDDC classification: 338.064Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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General | 338.064 MAN (Browse shelf(Opens below)) | Available | M002635 |
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