Data mining techniques: for marketing, sales, and customer relationship management by Birkinshaw Julian, Linoff Gordon S.
Material type: TextPublication details: New Delhi 2017Description: xxv, 643 p; ill; 24 cmISBN: 9788126534722Subject(s): Business enterprises | Marketing | Exploration | Data mining --Social aspects | Sales &? Marketing, Databases &? data processing | Data-Warehouse-KonzeptDDC classification: 658.802Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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General | 658.802 BER (Browse shelf(Opens below)) | Available | M002360 |
Includes bibliographical references and index
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