Data mining techniques: for marketing, sales, and customer relationship management
Berry, Michael J.A.
Data mining techniques: for marketing, sales, and customer relationship management by Birkinshaw Julian, Linoff Gordon S. - New Delhi 2017 - xxv, 643 p. ill: 24 cm
Includes bibliographical references and index
9788126534722
Business enterprises
Marketing
Exploration
Data mining --Social aspects
Sales &? Marketing, Databases &? data processing
Data-Warehouse-Konzept
658.802 / BER
Data mining techniques: for marketing, sales, and customer relationship management by Birkinshaw Julian, Linoff Gordon S. - New Delhi 2017 - xxv, 643 p. ill: 24 cm
Includes bibliographical references and index
9788126534722
Business enterprises
Marketing
Exploration
Data mining --Social aspects
Sales &? Marketing, Databases &? data processing
Data-Warehouse-Konzept
658.802 / BER