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		Advertising and promotion: an IMC approach by Shimp, Telence A. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mason Thomson South-Western 2007Availability: Items available for loan: FMS Library (1) Call number: 659.1 SHI. Place hold Add to cart (remove)

		Advertising and promotion: an integrated marketing communications perspective by Belch, George E \| Belch, Michael A. Edition: 7th ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Tata McGraw Hill 2010Availability: Items available for loan: FMS Library (1) Call number: 659.1 BEL. Place hold Add to cart (remove)

		Qualitative research methods in public relations and marketing communications by Daymon, Christine \| Holloway, Immy. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2017Availability: Items available for loan: FMS Library (1) Call number: 658.83 DAY. Place hold Add to cart (remove)

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