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Marketing management: text and cases

By: Lal, RajivContributor(s): Quelch, John A | Rangan, V. KasturiMaterial type: Text

TextPublication details: New Delhi Tata McGraw Hill 2005Description: xiii, 812 p. ill. 26 cmISBN: 70603952Subject(s): Customers | Management --Case studies --Study and teaching | Management skills | Marketing --ManagementDDC classification: 658.8 LAL

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Holdings
Item type	Current library	Collection	Call number	Status	Notes	Date due	Barcode
Books	FMS Library	General	658.8 LAL (Browse shelf(Opens below))	Available	Includes bibliographical references and index		M001974

Gratis by Dr. Preeta Vyas

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